PR people are busy, and sometimes it can be hard to make time for continuing education. I don’t know about you, but I have a bad habit of letting industry magazines and articles I want to read pile up on my desk and in my […]

Note: This article first appeared in the March 2021 issue of PRSA’s Strategies & Tactics magazine. Volunteering your time and skills as a professional can be a terrific investment in many ways. Things like sitting on nonprofit boards, volunteering for industry organizations, mentoring and providing […]

According to recent studies (read about one covered by Inc here), people who take frequent breaks get more done with more focus during their work time (recommended in one-hour stints) than those who worked for longer than an hour with no breaks. In other words: […]

When I started my firm 10 years ago, I had never worked for a PR agency. Needless to say, I made some mistakes as I attempted to figure out the business side of being an independent PR practitioner. Many of these mistakes had to do […]

When I started my firm 10 years ago, I had never worked for a PR agency. Needless to say, I made some mistakes as I attempted to figure out the business side of being an independent PR practitioner. And many of these mistakes had to […]

When I meet with colleagues who are starting their own independent public relations or marketing practice, one of my top recommendations is that they track their time. For everything. PR agencies are all about tracking time, at least for the purpose of billing clients for […]